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Tech Tip #202

How to choose the kind of printing that delivers on package presentation, size of run, and price point objectives.

Printing options provide a range of color, clarity, and cost to deliver brand awareness from 1 to 8 colors within a variety of printing methods.

  • Rotogravure: 4-Color process printing delivers the highest photo-quality images with tight registration and a top-of-the-line classy look best used on high volume production runs.
  • Offset Lithography: Up to 6-color line art or process color yields good quality graphics for medium-range production runs. Pre-press prep work is lower cost than rotogravure.
  • Flexography: Great for limited use of process art or line art in 1 to 8 colors. Competitive pricing is exceptionally well-suited for economy high-volume production runs.
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