• Getting a consumer to try your product is the first step towards changing his brand preference. A free sample, or low-cost convenience trial package, creates a no-risk opportunity to test your product (without forcing the consumer to make an active decision to abandon a product he relies on).
  
  
• Miniature sample packages offer the same brand building graphics, shape, and dispensing presentation that reinforce the decision to make a full-size retail purchase.
  
  
• Samples are received as "gifts" and as such, are valued--and used.
  
  
• It is easier to get consumer trial on a small unit of use package than it is to have consumers purchase and test a full-size retail package.

Home | Why Sample?| Capabilities | Design Services | What's New? | Tech Tips | Site Map

© Copyright 2000
Acupac Packaging, Inc
55 Ramapo Valley Road
Mahwah, NJ 07430
Tel:(201)529-3434 / Fax:(201)529-1319
acupac@acupac.com